THE WAYS TO SUCCEED AS A NEW ENTREPRENEUR

my name is odili emeke and I am an entrepreneur. Two years ago I decided to begin this journey. I was tired of my 9-5 job in an architects office in Copenhagen, Denmark and I felt like a slave. I had a desire to begin on my own and to be my own boss. Today less than two years after, I even have a few employees and I am actually making my own money. I do have a part-time job today, because I have played it safe and if you don´t want to take big risks and borrow a lot of money from the bank, then keep on reading. My part-time job is teaching, so lets see if not I can teach you the ”formula for having success as an entrepreneur”… The decision to quit my full-time job was the most difficult part and I think it is so for most people, because suddenly you don´t have a secure income or a flashy title and maybe, like me, you are not even working with something related to your education! This can make people wonder and often it makes them a bit uncomfortable, but if you believe it is right for you – then that is your truth. Do what you believe in, stand up for your right to choose what to do and don´t just do what everybody else wants you to do. Put like Michael Jackson would sing it: ”…if you wanna be startin´ something, you gotta be startin´ somthing!” After making the decision, where to go and how to start up? Well, put very simple, the start up is based on three necessary steps to get success:
1. Find your product or service that you want to sell 2. Get known and let your prospects hear about you and see your product/service 3. Deliver your product/service.
Thats it!
The Problem for most entrepreneurs: What most people forget is the middle part, step 2 – the selling process. And partly because of this more than 90% of all start-ups cease to exist within the first two years! The problem is that most
entrepreneurs do not know anything about marketing or selling. They might be experts on their products or services (step 1) and they sure can deliver (step 3), when the phone rings……..but will it ever? Why should people call your company, when you are new and unexperienced and maybe they don´t even know that you exist. My first advice to you beginning the journey as an entrepeneur is this: FOCUS ON STEP 2! Of course you should also master step 1 and 3, but most people tend to keep on developing their skills in producing/knowing about their product or service and never really get into step 2 – the selling and marketing part. For instance, I am actually an architect educated at The Royal Danish Academy of Fine Arts – School of Architecture and that meant I did not know anything about ’selling’ or ’marketing’ when I started my own 3D-company called Artlab. What was worse, was that I did not even know that I needed to know anything about selling and marketing – I simply thought that if my service was excellent, then the world would find out sooner or later and the customers would start calling. Boy, was I wrong! But I learned quickly and I now constantly read books and study these can´t-get-success-without-them-topics. Please do your self that favor and study! Study step 2, STUDY SELLING and MARKETING. You don´t have to start big, just start small. Like you are doing right now – you are studying ”how to get success as an entrepreneur”. My compliments to you! The most powerful and cheap way to master step 2 is what I will show you now. You need to be visible to other people, if you want them to act and order your service or product, right? Maybe you can´t afford to rent or buy a shop on mainstreet and maybe you do not want to risk your little money on expensive advertising?
The Solution for most entrepeneurs: Don´t worry, you can begin getting known by a worldwide audience for as little as Euros €25 a month. 5€ a month for having a website and 20€ for having an ad on Google. Beware – having a website alone is not going to get you results, because a website is practically invisible unless it appears on Google/Yahoo or other socalled ”search-engines” on the Internet. I invested my time and a bit of money in ”Google AdWords” and today I am so happy I did! Unless your website is very professional and expensive, your website will most certainly not appear on Google, but if you use Google AdWords also called ”sponsored links” on Google, then you can pay to have your website shown on Google and even appear on page 1 in the
searchresults! You actually only pay when people click on your ad and not when it is just displayed –that is called free branding. Also, you can choose how much you want to pay – the more you pay the better results of course, but don´t take my word for it, visit www.google.dk (.dk is my target audience) and search for ”3d visualisering” (3d visualization) and most often my own ad (”3D visualiseringer sælger” – www.artlab3d.net) appears as NR. 1 on Google. Being displayed on a website that 70 of all people visits daily, has given me a great ROI (Return on Investment), a lot of customers and I even receive job-applications monthly!
This is where your ad can be seen on Google, if you use Google AdWords. Now you are probably thinking, ok – how do I get started? It is easy – visit Google.com and click on the link in the botton left corner called ”advertising programs” and it takes you to Google AdWords, where you can set up an account and create an ad and have it online in just 30 minutes. If you are a tech-freak like me, then you will be able to do this yourself. If you are not, then don´t waste your time trying to understand all the technical terms you need to know in order to master Google AdWords. Simply order your ad from an online advertising agency and they will quickly do it for you. Usually you will pay the advertising agency about 15% and the rest goes to Google. Now I will reveal a secret to you…… I actually have another company called ”Internetlab” ( www.internetlab.dk ) that does master Google AdWords. I have started up this company, because of the success I had with my advertising for www.artlab3d.net on Google wih AdWords. So, do it yourself, if you are a tech-geek like me or call an online advertising agency that provides ”AdWords”.
A very special offer from me to you for showing your interesst in my article:
Get 1000 clicks on your ad on Google and pay just 0,5 € per click!*
*1000 clicks = €500,- Excl. VAT (This could mean you will have ad on Google.com for 6-12 months. Call us and we will explain it in greater detail). (Remember you do not pay when your ad is shown on Google – only when people click on it and hereby visit your website. You could easily have your ad seen by more than 10.000 people, before somebody clicks on it and that is free branding for you!) This offer is 20% off normal price per click and usually we only sell at least 2000 clicks or more. In order to get this discount, just send me a mail to dck@internetlab.dk and name subject: ”Entrepreneur Discount”. Why this offer? Well, a lot of kind people has helped me getting started with my business, so I want to give something back and also, I want to support other entrepreneurs, because they are just like me – brave enough to try! So, if you decide to grab this offer, I can assure you that your product or service WILL get known! Then it is only up to you, to be sure your website converts, that it looks nice, that its trustworthy etc, so people decide on calling your company! If you have any questions or comments related to AdWords or to this article, please send me a mail and I will get back to you asap. Thank you for reading!